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North East Media News

Here at Northern Insight Magazine, we provide you with the latest media news from across the North East. Stay up to date with your local digital, PR and marketing agencies and their success across the region, as well as other media commentary that can offer you company advice for the future. Discover more news below.

Media / Insight

Best Practices That Will Help You Increase Engagement

Issue 45

Media / Insight

Ask Silver Bullet

Issue 45

Featured Article
Media / Insight

Government’s Obsession With Facebook Misses The Point Of Fake News

Issue 45

The media, of course, has a vested interest in dampening Facebook’s power. In the last ten years, the social media giant has stolen bread from these media players’ tables in a way they could never have imagined. Facebook offers a ruthlessly efficient, cost-effective and highlight measurable way of being able to hit a highly targeted audience when compared against print advertising. And we all know some politicians are open to some serious questions over the use of the platform during the original Brexit vote in 2016. My guess is we’ll never get to the bottom of just how influential it was in swinging the vote towards leave. It hasn’t stopped the Department for Culture, Media and Sport (DCMS) publishing a report on the problems with tech giants, in which it is fiercely critical of Facebook, accusing them of being ‘digital gangsters’ in their apparent refusal to cooperate fully with governmental…

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