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North East Media News

Here at Northern Insight Magazine, we provide you with the latest media news from across the North East. Stay up to date with your local digital, PR and marketing agencies and their success across the region, as well as other media commentary that can offer you company advice for the future. Discover more news below.

Featured Article
Media / Insight

Ask Silver Bullet…

Issue 39

I think we were first asked this through the #AskSB column back in December 2015 when I declared a vested interest in supporting outsourced marketing services but attempted to see both sides by stating that, in my opinion, out-sourcing and in-house expertise were not mutually exclusive and actually worked very well together to provide the best of both worlds. Needless to say, some external agencies and inhouse marketers disagreed, although we also had a good deal of positive feedback, and I’d stick by my argument of three years ago – combining inhouse product and market knowledge with the fresh thinking, cross pollination of ideas, versatility and creativeness of agency expertise can provide the perfect marketing mix for an organisation. This hybrid model won’t suit everyone of course, but it does provide a highly cost-effective means of accessing the diverse range of different disciplines now required to market products and services…

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