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North East Media News

Here at Northern Insight Magazine, we provide you with the latest media news from across the North East. Stay up to date with your local digital, PR and marketing agencies and their success across the region, as well as other media commentary that can offer you company advice for the future. Discover more news below.

Featured Article
Media / Insight

Ask Silver Bullet…

Issue 37

With ever increasing pressure on marketing managers and agencies to deliver rapid results with restricted budgets, there is a huge temptation to invest in ‘quick wins’ or marketing techniques that deliver rapid results irrelevant of other factors. The results, however, may not always be in the longterm interests of the company and are often more costly than a longer-term ‘slow burn’ campaign. In truth, there is no right or wrong answer to this – each set of techniques has their own merits and faults. As a good example, one of the first such quick wins is probably the Sale – once a retail highlight of the year, the discounted prices, especially immediately after Christmas, brought in additional income (but at a reduced margin) and were frequently used to move old stock. However, as a wise person once put it, “Any fool can discount” so that retailers are wary of having…

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Media / Insight

Placing Purpose Before Profit

Issue 37

Media / Insight

Five Reasons To Attend The Cipr Northern Conference

Issue 37

Media / Insight

Growing For The Future

Issue 37

Media / Insight

April Gets Social

Issue 36

Business / Insight

Five Reasons To Attend The Cipr Northern Conference

Issue 36

Media / Insight

How To Have An Ethical Approach And Effective Influencer Relations

Issue 36

Media / Insight

Collective Creativity

Issue 36

Media / Insight

The Devil Is In The Data

Issue 36

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