2017 is the year to drive forward digital success for your business. Mediaworks' Managing Director, Brett Jacobson, shares three essential digital marketing resolutions to help you start the year off right.
Improve your mobile offering
The importance of mobile has been hammered home time and time again, yet some websites are still delivering a sub-par experience. Having a well optimised, mobile-friendly site in place is essential and, in an increasingly mobile-dominant world, users now expect more.
2017 is the year to better your mobile offering to provide a greater user experience. Recent data from Google revealed that October 2016 saw more people browsing the web using mobile devices as opposed to desktops. It’s now not enough to offer a basic level of mobile readiness.
Understand your audience and consider how they use your site from their smartphones and tablets: at what stage of the buying cycle are they? Make sure your business has a mobile presence at each step, from researching through to purchasing, in order to capture interest and sales. By doing so, your website can deliver more than just mobile usability; it will deliver mobile experiences that could be the deciding factor between your business and its competitors.
Understand business objectives beyond digital marketing
In recent years, digital marketing has been regarded as a separate entity within traditional business plans. However, this approach could limit the results you can achieve and ultimately, your brand’s success.
2017 is the year to integrate your business plan. Whether you’re driving sales around a particular product or capturing sign-ups, decide on your overall business aim and make sure your digital marketing strategy is aligned. The two are no longer separate: your online and offline strategies should feed into each other and work in tandem to help you meet your business goals.
Instead of focusing your attention on smaller digital campaigns that detract from your overall business goals, keep your aims at the forefront of your digital strategy for maximum impact.
Embrace new channels
As our reliance on digital continues to grow, businesses are presented with more opportunities than ever to interact with their customers. As well as Facebook and Twitter, newer social media platforms like Snapchat offer additional possibilities for brand exposure. Likewise, mobile apps are making customer interactions easier, smoother and more immediate.
Shying away from these new channels can give your competitors an important advantage. By experimenting with new technologies, you can discover fresh ways to connect with your audience, grow brand exposure and ultimately help you meet your business goals.
