Media

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Issue 32

It's been two years since I first entered Jammy Towers, and what an amazing two years it has been.

Now as the Marketing & PR Executive or as my fellow Jammy Dodger’s call me the ‘Drama Queen’, I have brought my digital marketing passion, creative flair, friendly and approachable vibe to all of our fantastic clients.

As a small, creative team, each of our Jammy Dodgers showcase their own skills and passion for PR and marketing, creating the perfect team with specialist skills. From fake Geordie’s to Drama Queens we have it all. And that is why we work! So, it’s time to give you all a little insight into my skills (or some may say flaws) …

Digital Marketing = 90%

Promoting your brand, product or service through various forms of digital media is one of my main daily roles within JAM Marketing. I head up the digital marketing game ensuring all of our clients reach their audience from the use of social media platforms (trust me there’s not just one these days) and let’s face it, it’s 2018 so your business really can’t afford to not be online. From developing, implementing and managing your company’s online visibility, I’m the Jammy Dodger who creates that vital brand awareness you really need.

Design = 60%

Whoever said diamonds are a girl’s best friend clearly never had an iMac. As soon as a design job comes into the office, I’m on my iMac in Photoshop heaven. From adverts, infographics, logo design, visual designs to general client artwork I ensure every one of my clients are visually appealing across all platforms. May that be their advert in print or infographic on Instagram!

OCD = 95%

I prefer to call it attention to detail rather than OCD but the other Jammy Dodger’s would strongly disagree. So, we’ve talked about brand awareness and design, but it really is my pet hate when a company doesn’t have a coherent brand. Branding is a way of identifying your business; it’s how your customers recognise your company. I believe a strong brand is more than just a logo; it’s a coherent guideline across every PR, marketing and business platform: marketing materials, business cards, website, social media, mailers, adverts, everything… even your staff uniform. If your brand doesn’t have any brand guidelines please come and speak to me, you’ll love my OCD.

Sass Queen = 100%

I really don’t know where this comes from? Though this might be my nickname in the office, I get the job done, though it might be with a sassy flair.

Creative Ideas = 80%

I believe that there is one thing that distinguishes highly creative people from others; it’s the ability to see possibilities where others don’t – or, in other words, vision. I was never your A* Maths genius at high school, but sit me in front of InDesign and you’ll have a brand new creative campaign within an hour.

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