Vicki Stone Marketing has recently been appointed to work with Northumbria Police to launch a new recruitment campaign to support their 2016 officer recruitment drive.
In August 2016, Vicki Stone Marketing launched Be the Difference, an integrated advertising campaign promoting the benefits of joining Northumbria Police. The campaign features real operational officers showing a wide variety of roles including firearms, dog handlers and 24/7 officers on the beat.
The campaign utilised out of home media including Tyne & Wear Metro escalator posters, Metro carriage cards, bus backs and rears. The campaign was reinforced with a radio campaign on Heart FM and Capital FM.
