For Sharon Appleby, Chief Executive of Sunderland BID, there couldn't be a more exciting time to be working in the city.
Sunderland has always occupied a huge space in Sharon’s heart, from the days when she was head of communications at housing provider, Gentoo, to her current role for the past six years – heading up the city’s Business Improvement District.
Now, as the BID is moving towards its third five year term, Sharon is excited about the future facing the city – and the role the BID can play in that future.
There’s no doubt that the BID has earned its stripes over the years, staying true to its promise to develop city pride, promotion and voice.
From events like the popular Restaurant Week to the Food and Drink Festival, to creating its very own local hero in the form of its street ranger, the BID has not only made a considerable impact on the local economy but has also become a voice for city centre businesses.
“I feel we’re at the stage where we’re coming of age,” said Sharon.
“We have listened to what businesses want, the support they need and helped boost the local economy and now we’re ready to move on to the next stage.
“We have been as good as our word; to make Sunderland a great place to live, work and do business and it’s now time to build on those foundations and help drive the city even further forward.”
That next stage includes expanding the BID’s boundaries to take in the Sheepfolds, an exciting development which includes a whole host of innovative restaurants, one of which is being taken over by Hairy Biker, Si King.
At the same time however the core BID area – Sunderland city centre – will also remain a high priority, with a continued programme of exciting and engaging events as well as opportunities for local businesses always on the agenda.
The result of the BID’s events are there for all to see – for example the recent Food and Drink Festival not only attracted more than 15,000 people into the city centre over the weekend but added a massive £840,000 to the local economy.
For Sharon, this really represents the BID in action.
“Showcasing what Sunderland has to offer is good for everyone,” she said.
“It means people will want to stay in the city which in turn means that people will spend locally and so support businesses in the area.”
The work done by the BID to date has been recognised, which is why so many organisations have already pledged their support and will vote in favour of a third term.
People like Dame Irene Hays DBE, DL and High Sheriff of Tyne and Wear and owner of Hays Travel have recognised the value the BID brings to the city.
“Our city centre businesses need action, activity and someone in their corner advocating on their behalf – the Sunderland BID team do just that and I will certainly be voting ‘yes’ so the team can continue their work,” said Dame Irene.
Her words are echoed by organisations like the Police, restaurant owners and hotel bosses – in fact people from all walks of Sunderland business life.
Andy Golding, who runs a number of a clubs, bars and pubs in the city, is one of the BID’s biggest supporters.
“From working with the BID I can tell you they have an unwavering dedication to enhancing the overall appeal and prosperity in our city. The Sunderland BID team has shown remarkable leadership and a genuine passion for making our city an even better place to live, work, and visit,” he said.
For Sharon support like this for her and the team mean not only are they on the right track, but hopefully will be able to continue the good work going forward.
“There is so much investment, so much development and so much positivity around Sunderland at the moment that we really want the BID to continue being part of it,” she said.
*Voting for renewal for Sunderland BID will take place in November