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North East Business News

Northern Insight Magazine provides you with the latest business news from companies throughout the North East. Discover business award wins, emerging markets and other business commentary about your fellow North East businesses to keep you in the know. Learn more below.

Featured Article
Business / Insight

What’s It Like To Work Around Here?

Issue 45

Articulating culture and values What are the values, behaviours and attitudes you want to encourage which give your business its unique culture? As your organisation gets bigger it becomes more, not less, important to constantly articulate not only the purpose of the business but also “what it’s like to work around here”. Everyone who chooses to join your team should be clear about why the business exists and how it works. Choosing the right people Understanding the skills that you need to deliver your business aims, both short and long term, is a critical part of recruiting new people. However, if you can also articulate your business purpose and its culture and values, then choosing new people to join the organisation should be much more effective. Recruiting people is a two way street; they choose you as well as you choosing them. Successful businesses of all sizes subscribe to the…


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