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North East Media News

Here at Northern Insight Magazine, we provide you with the latest media news from across the North East. Stay up to date with your local digital, PR and marketing agencies and their success across the region, as well as other media commentary that can offer you company advice for the future. Discover more news below.

Featured Article
Media / Insight

Ask Silver Bullet

Issue 51

The short answer is yes, but I’d have to admit a vested interest in this considering around 80% of Silver Bullet’s current business is from B2B companies for whom branding is a huge factor in their success and of vital importance in their marketing. However, there has long been a perception, which actually still exists in a decreasing number of organisations, that whilst branding is important in consumer goods ranging from detergents and other FMCG to major purchases such as cars and new homes, it is of less importance for B2B companies where sales are driven by the product or service and the sales force. In fact, it is now increasingly recognised, that nothing could be further from the truth and marketing is just as important, if not more, in B2B sales as it is in the B2C sectors. One of the best ways I came across to differentiate the…


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