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North East Media News

Here at Northern Insight Magazine, we provide you with the latest media news from across the North East. Stay up to date with your local digital, PR and marketing agencies and their success across the region, as well as other media commentary that can offer you company advice for the future. Discover more news below.

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Ask Silver Bullet

Issue 53

In essence, ‘green marketing’ refers to marketing goods and services by promoting the environmental benefits they produce or in the way they are produced. It demonstrates the social and environmental responsibility of the company and often is also an indication of the company reducing expenses such as packaging, transport and energy useage. As to whether this is a fad, without getting into the whole climate change debate (although, it seems to be only Trump, Bolsanaro of Brazil, the rather disturbing letter writers featured regularly in the Newcastle Journal, and assorted ‘Big Oil’ representatives who remain as climate change deniers), I would strongly suggest that environmental and climate issues will increase in importance and as factors in marketing in the foreseeable future. Of course, mankind may not be responsible for the recent dramatic rise in temperature and the world could also be actually flat, but I honestly believe those who disregard…

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