Delivering A New Message

When it comes to marketing and communications there’s very little that Lisa Eaton hasn’t seen.

She’s been involved in the creative business for almost 20 years and has worked for some of the biggest and most recognised firms in the region. However…and most of us will have experienced this at some point in our business careers…there are times when we’ve known that things should be done differently but could never actually implement those ideas.

Lisa took the brave move to start her own business around five years ago driven by the motivation to deliver a more insightful and customer-focused approach to creative services. Lisa set out to challenge the status quo in the region and she’s never looked back.

‘I knew there was a better and more insightful way to work and add value through an integrated approach to communications. I’ve recruited a forward-thinking team and we’re achieving remarkable results. We start with strategy, always central to what we deliver for our clients.

By immersing ourselves in the brand and its values, becoming familiar with its strengths and weaknesses, we understand its purpose and who it needs to reach to succeed. Once we have a plan, we get to work.’ So, what’s been the secret to the rapid success being enjoyed by Unwritten?

Anyone reading this who has recognised the need for some help with their marketing, PR, perhaps new ideas on design or website, or would just like to know how well their business is REALLY doing, will know that they need… you guessed it…a marketing specialist, or a PR firm, or a design agency etc. Unwritten now look after all of that, drawing upon their specialisms to achieve results – be it launching a new business or product to market, fundraising, acquiring investment, diversifying, profile building, generating leads or growing a business operation. And, their approach is working.

Lisa and her team have introduced The Partnership Solution – one of those simple ideas that, once you’ve read the next bit, will make you think…’why don’t we do that?’ There are three levels.

First is the full blown, all bells and whistles, Partnership Solution. This is aimed at businesses who have no marketing, design or PR department….or person. Perhaps you’ve had an idea that you’d like to explore and develop but either don’t have the time, resources or finance to do anything or everything inhouse.

Unwritten will swing into action and you will, effectively, be given a team which will work on your behalf. It’s a bit like appointing a load of staff but without the staff actually being there at your premises. They will work remotely in their city centre offices. To start with, there will be a series of meetings to investigate precisely what you are looking for. Your main point of contact will regularly report to you with updates and, once everything is underway, you will be given a regular performance report. In other words, you have acquired a marketing, design, PR, creative department overnight, working for you and keeping you fully up to date as though they were in an office elsewhere in your building.

The second level within the Partnership Solution is aimed at businesses that already have a marketing expert in-house. This can work several ways. Perhaps the company’s marketing guys need a fresh approach and would like some new ideas. It may be research and insight they need to understand if their ideas are working or perhaps they are looking for tactical delivery. There tends to be peaks and troughs in company marketing departments; times when it’s ticking along nicely and times when it’s bedlam. This second level within the Partnership Solution allows a bigger team to cope with the peaks, and the potential to look for new ideas when things are a bit more manageable.

And lastly, level three of the Partnership Solution. This is when you or your business has a single project which needs to be managed, delivered and monitored. In this case, Unwritten will help you to get everything off the ground and keep an eye on how things are going. As with all of the other levels, you will have a Marketing Manager who will lead a dedicated team of people working on your behalf. ‘Earlier this year, we secured 16 new clients after launching the Partnership Solution’ added Lisa.

‘In ten months, we’ve added £390,000 worth of new business with organisations such as Leighton Group, Northern Recruitment Group (NRG), Northumbrian Water and Orchard Systems. Everyone appreciates our retained approach that shows exactly what we intend to do and how we will monitor the results via real time data. Businesses need to be accountable, transparent, and show a return on investment. This is what we can deliver with the Partnership Solution which allows businesses to tailor everything to their exact needs.’

Such has been the recent success of Unwritten, that Lisa is already looking to expand into the North West of England. The company is also establishing a training department for those looking to develop a career in marketing.

In other words, Unwritten is proving to be one of the most forward-thinking, integrated communications agencies in the region…and beyond.