Thirteen months ago we were wrapping up the second Entertainers match at Kingston Park where the Newcastle Legends had battled through an entertaining game with a Manchester Select.
As Head of Media with Newcastle Legends I was entrusted with the six month PR build-up for the game, however, following its conclusion I had a feeling of what’s next? What could I do that would top such an experience? I guess I didn’t have to wait too long!
Six weeks after the Entertainers game I picked up a copy of the book, Appetite for Dysfunction: A Cautionary Tale’ by Vicky Hamilton; for those who don’t know she is an American music manager who has worked with and managed the likes of Motley Crue, Guns N’ Roses, Poison and June Carter Cash and now looks after the likes of Damian Sage, Diana Meyer and Love Past Blue.
What transpired next can only be described as the snowball effect. Within six months I was conversing with Vicky on a daily basis, shared words which first led to me doing some PR work for her second edition book, and then being invited on the trip of a lifetime to the book launch in New York.
It was certainly an incredible PR experience as I was side-by-side with Vicky, Love Past Blue, Damian Sage and Matt Adey, plus friends for good measure, at The Cutting Room Showcase for the release; to the Mark Weiss Photography exhibition; to the Sterling Sound recording label with the band and finally to the Guns N’ Roses gig at Madison Square Garden.
The book launch was an incredible occasion, one full of words of both the spoken and musical kind. Vicky provided extracts from her book, including the additional segments in the new release, the self-penned poem, I’m A Thunderstorm with words that have never been truer about the master manager.
So, those six months in the latter stages of this year couldn’t really have gone any better and showed that, if you work hard enough for something, then you can achieve it.
I learnt a lot from that little trip, friendship counted for a lot as does work ethic.
Vicky opened my eyes to the bigger picture and I’m pleased that I can continue working with her and her artists with options for return visits in the pipeline moving forward. Getting the chance to see Guns N’ Roses live was just the icing and I know that, overall, the trip has opened doors and I’ll continue doing what I can for them.
Updates on Peter's work and progression can be found via Peter Mann Media & PR - www.insidemann.co.uk (website) whilst you can purchase signed copies of Vicky Hamilton's Appetite for Dysfunction' from www.vickyhamilton.com.
